Parks and Rec Marketing Workshop with AI: 202
Description: In this advanced workshop, participants will learn to enhance their digital presence through effective SEO practices, site optimization, and leveraging AI tools for market research and sentiment analysis. This session is tailored for Parks and Recreation professionals who wish to optimize their websites and digital marketing efforts for greater reach and impact.
Key Highlights:
- SEO and Site Audit Using AI-powered tools: Learn how to perform an in-depth site audit, identify key errors, and prioritize solutions to improve your website’s health score. Participants will also learn to use ChatGPT to develop a step-by-step plan for fixing site issues.
- Keyword and Backlink Gap Analysis: Explore AI-powered tools to help with SEO keywords, from exploring SEO keyword options to comparing keywords and backlinks from other department websites.
- Website Design Optimization Tools: Understand how to use tools such as Hotjar and Zyro AI Heatmap to analyze user interaction on your site and identify opportunities for improving user experience and engagement.
- Sentiment and Trend Analysis with AI Tools: Gain insights on using AI-powered tools for analyzing public sentiment and trends related to your department and the field of Parks and Recreation.
- Market Research Tools: Discover how AI-driven market research tools like Perplexity AI, Cove.ai, and ChatGPT can provide valuable market insights for strategic decision-making.
Who Should Attend? This workshop is ideal for Parks and Recreation marketing teams, administrators, program coordinators, and professionals who have foundational knowledge of AI, and are looking to take their digital marketing skills to the next level.
Learning Objectives:
- Conduct a Comprehensive SEO Site Audit: Participants will learn to use AI tools to perform detailed site audits, identify errors, and prioritize solutions for website optimization.
- Improve SEO Using AI Tools: Participants will be able to apply AI tools like ChatGPT to develop action plans for SEO improvements, focusing on keyword gaps, backlinks, and site health.
- Optimize Website Design for Better Engagement: Participants will learn to use tools like Hotjar and Zyro AI Heatmap to identify user behavior patterns and make data-driven improvements to their websites.
- Apply Sentiment and Trend Analysis in Marketing: Participants will understand how to leverage sentiment and trend analysis tools to adapt their marketing efforts to current public attitudes and trends.
- Use AI for Market Research and Strategy Development: Participants will learn to use market research tools like Perplexity AI and Cove.ai to gather insights and inform marketing strategies.
Pre-Workshop Preparation:
- Pre-requisite prior session recommendation: Participants are strongly encouraged to attend Intro to AI for Parks and Rec: 101, Parks and Rec Marketing Workshop with AI: 102, and Marketing with AI for Parks and Rec: 202 prior to this session.
Includes: .1CEU
If you have any questions or concerns, please contact the KRPA office at 785-235-6533 or jamie@krpa.org.
KRPA Event Policy:
No Refunds: Please note that all registrations are non-refundable. We regret that we cannot offer refunds for any cancellations.
Substitutions: We do allow substitutions. If you are unable to attend the event, you may transfer your registration to another person. Please notify us of any substitutions at least 48 hours prior to the event.
Registration Fees: All registration fees must be paid in full within 30 days of registration. Failure to pay within this timeframe may result in the cancellation of your registration.
Commercial Vendor Workshop Attendance
The Kansas Recreation and Parks Association (KRPA) values the contributions and engagement of our commercial partners. To maintain a professional environment that supports both educational and networking opportunities for our members and sponsors, KRPA has established the following policy regarding commercial vendors attending workshops and events:
Policy Overview: Commercial vendors may not register or participate as general workshop attendees unless they are sponsoring the specific event in question. This policy ensures that the presence of commercial entities at KRPA events is aligned with their purpose of networking and building relationships within a professional context, while respecting the intent of these events as learning opportunities for non-commercial attendees.
Commercial Vendor Definition: According to the KRPA bylaws Commercial Vendor is defined as: Individuals, organizations, companies, or business firms selling products or services to recreation, park, conservation, and leisure service agencies.
Exclusions: Commercial vendors may register and participate in these certification programs as general attendees. These courses are designed to provide specialized training and a certification from the National Recreation and Park Association. We understand the need of vendors may have to receive these certifications.
