Ryan Hegreness, Hegreness Consulting
Ryan Hegreness is a second-generation park and recreation professional, a nationally respected marketing and communication strategist, and a local government consultant. He has worked in five states, serving communities with populations ranging from under 10,000 to nearly 400,000. In 2022, Ryan became the deputy director of business services for the South Suburban Park and Recreation District, Colorado’s largest park district. He previously led citywide communication, innovation, and cultural affairs for the City of Westminster, Colorado, where he also served as operations manager for parks, recreation, and libraries. Before moving to Colorado, Ryan was the marketing and enterprise development manager for the City of Arlington, Texas and assistant director at Essex Junction Recreation and Parks in Vermont. Ryan’s teams are known for creativity and effectiveness--exceeding revenue expectations, significantly increasing attendance, and outpacing the engagement of local and national peers by 300% in his previous three roles.
Supercharge your marketing efforts and take your community engagement to new heights with KRPA's Marketing Workshop! This workshop is designed to equip you with the skills and strategies needed to effectively promote your programs and pack your events. Learn the latest marketing techniques, harness the power of digital platforms, and discover innovative ways to connect with your target audience. Whether you're the dedicated marketer for your department or juggling multiple responsibilities that include marketing, this workshop is tailored to meet your needs. Gain invaluable insights and practical tips that will elevate your marketing skills and take your efforts to the next level. With a focus on enhancing your marketing game, this workshop is designed to provide you with the knowledge and tools necessary to excel, regardless of your level of experience. Don't miss this opportunity to boost your visibility and drive success.
November 2, 2023
8:30am - 4:00pm
200 W. 9th Street
Lawrence, KS 66044
Lunch and 0.4 CEUs
For an authentic experience, this one is a famous haunted hotel: https://eldridgehotel.com/
8:30 am - 11:15 am
Session 1: CEU 0.2
Park & Recreation Marketing Strategy
Pack programs, increase revenues, expand engagement and sell out events. Take your marketing efforts to new heights with practical marketing advice and practically insane case studies. This interactive workshop will be broken into four segments (Product, Placement, Price, and Promotion) and utilize the latest marketing research, outrageous case studies from successful parks and recreation campaigns, and group activities.
11:15 am - 12:00 pm
12:00 pm -1:00 pm
KRPA Update and Resource Guide
1:00 pm - 2:00 pm
Session 2- CEU 0.1
Exceeding Expectations with Effective Community Engagement
Do you struggle to get community participation in planning processes? Are you effectively reaching the diverse communities you serve? Do you wish you could respond more promptly to resident inquiries and improve satisfaction? From day-to-day operations and program satisfaction surveys to master planning and ballot initiatives, this session provides research, inspiration, examples, and tools to engage your community more effectively.
2:00 pm - 2:15 pm
Break, if needed
2:15 pm - 3:15 pm
Session 3- CEU 0.1
Marketing Tips & Tricks
The marketing workshop will conclude with practical marketing tips and tricks to implement in your organization. Participants will review best practices for various platforms, discuss the content types and post timing, and evaluate tools for efficiently managing digital engagement and tracking success. Ample tile will be provided for participants to ask questions and share their marketing successes.